Melbourne Cup x Voss Water

November 16, 2017

This year was my first time attending the Spring Racing Carnival in Melbourne and although I've heard a lot about it, I had no idea of how big and exciting of an event it really is. I was so honoured to be invited by VOSS Water for my Melbourne Cup debut for so many reasons!


First of all, since I don't drink alcohol, VOSS sparkling water is my go-to at all events! Secondly, I was able to showcase the VOSS inspired headpiece and bag in Australia; these two amazing pieces have been worn to great success at the Dubai World Cup and London Fashion Week. It  certainly turned quite a lot of heads at Flemington Racecourse too! Last, but definitely not least, I am so proud to be working with a brand that is so committed to an amazing cause through its work with the Voss Foundation. Its mission is to provide access to clean drinking water, sanitation and hygiene to Sub-Saharan Africa (read more at


Nick and I attend quite a few events every month and there is always someone commenting on the fact that we don't drink. To be completely

honest, I'd prefer to have a VOSS, especially their new Flavoured Sparkling Waters in Lemon Cucumber and Tangerine Lemongrass and feel hydrated the next morning over alcohol. We both train a lot and love our morning sessions at the gym, being hungover or dehydrated just isn't

worth it.  The zero-calorie, unsweetened sparkling waters are tasty, bubbly and the perfect alternative.


Overall, we had the best day at the Schweppes Marquee wearing these statement VOSS pieces and although we didn't win a single cent on our bets, our first Cup day was a success!



Headpiece and bag from Voss Water

Dress from Yeojin Bae

Earrings from Shashi

Shoes from Alias Mae

Hair by Abby at Vogue Avenue Hair

Make up by Facebar Melbourne











Share on Facebook
Share on Twitter
Please reload


  • Instagram - White Circle
  • Pinterest - White Circle
  • Twitter - White Circle

Copyright @ Fredrika Akander 2016 -  All rights reserved